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Russel Betts, RICP®

Russel Betts, RICP®

Co-Founder | Senior Partner

(501) 753-6977

russel.betts@equitable.com

Professional Approach and Experience:

Russel Betts, RICP®, is the Co-Founder and Senior Partner of Freedom Financial Partners, a veteran-owned wealth management firm focused on helping individuals, families, and business owners pursue financial clarity, confidence, and purpose. With nearly three decades of experience in financial services, he specializes in retirement income planning, investment management, tax-aware strategies, and legacy planning.
 
As a Retirement Income Certified Professional® (RICP®), Russel helps clients align their financial resources with the life they want to live and the legacy they hope to leave. His approach combines personalized planning, disciplined investment guidance, and a commitment to long-term relationships.

Academic Achievements Include:

  • Bachelor of Arts in Finance from Arkansas State University
  • FINRA Series 6
  • FINRA Series 7
  • FINRA Series 63
  • FINRA Series 66
  • Life/Accident/Health Insurance AR Insurance LIC. #785949

Life Outside of Business:

Russel retired as a Colonel in the United States Army after more than 40 years of military service, including combat service during Operation Iraqi Freedom. He brings the leadership, integrity, and service-driven values developed throughout his military career to every client relationship. Russel lives in Benton, Arkansas, with his wife, Trisha, and they have three children.